Output list
Conference paper
Bed, Bath, and Beyond: Thomistic Remedies in an Increasingly Sorrowful World
Date presented 30/01/2025
The Institute of Spirituality at the Angelicum and the Aquinas Center Present: What Would Aquinas Do? The Crises of Our Age and the 800th Anniversary of the Birth of Thomas Aquinas, 29/01/2025–31/01/2025, Ave Maria, FL
Conference paper
Crafty Men: A Framework for Marketing Rooted in Catholic Social Teaching
Date presented 17/10/2024
Annual Meeting, Society of Catholic Social Scientists, 17/10/2024–18/10/2024, St. Vincent's, Latrobe, PA
Marketing activities make people desire things, a phenomenon often referred to as “demand creation.” Catholic Social Teaching (CST) historically cautions against demand creation purely as such. However, within its cautioning, CST also offers a way for businesses to think of marketing as a service, connecting human with needs (consumers/customers) to those with the capacity to meet those needs (a business with a product/service). By exploring CST–especially in Quadragesimo anno and Centesimus annus–we can create a framework for marketers (and consumers) to better assess the ‘craftiness’ of their marketing activities, particularly in terms of honest usefulness and creating occasion of growth.