Abstract
The purpose of this essay is to provide an interpretive and evaluative introduction to Franco ‘Bifo’ Berardi’s critical media theory and to situate it with a view to understanding but also thinking beyond the limitations of an aesthetic practice rooted almost exclusively in conscious, language-based thought. It begins by examining the way in which Berardi conceptualizes the techno-social paradigm emerging in the passage from late industrial society to semiocapitalism (a form of capitalism based on immaterial labour and the explosion of the infosphere), connecting this to the ecological-aesthetic concerns of Félix Guattari. It concludes by questioning the prospects of poetry to forge lines of escape from the determinism of techno-linguistic governance, suggesting, by way of N. Katherine Hayles and Donna Haraway, that extra-linguistic, nonconscious resources may provide a broader and more viable theoretical palette for conceiving of indeterminability beyond, behind, and in the interstices of a complex digital ecology.